On the TechWaterloo stage ×1
First seen on the TechWaterloo stage in 2017. Every talk is searchable — ask the archive about Cole ↗
In their words
if you sell enough customers you should be able to figure that out and so the idea here is like if you can go to the customer and run the exercise with them and they know that if they spend whatever it is $200 a month with you they're gonna get a 10x return
we shorten the free trial which works super well like we never put a knot into it we work on it is like I don't know like 14 days maybe try it and hope you love it but we got to quantify like what is the specific action that that customer takes it gives them enough value that they're gonna buy
Around the web ×1
Quick answers
What is Local Line?
A farm-to-fork e-commerce platform out of Waterloo, Ontario, giving farms, food hubs and farmers' markets ordering, CRM, inventory and logistics tooling to sell direct.
How did Local Line start?
As a student project at Wilfrid Laurier University. Jones was cold-calling Waterloo-region farmers, loading their price lists onto a website, and hand-delivering produce to local chefs.
Is Cole Jones still running Local Line?
Yes — the company's about page names him as founder and CEO.