The people
What they build
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Working at Local Line
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On the TechWaterloo stage
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About
Local Line began with Cole Jones cold-calling Waterloo-region farmers, loading their price lists onto a website and hand-delivering produce to local chefs. It now serves farms, food hubs and farmers' markets internationally with direct-to-buyer commerce tooling, and counts Better Food Ventures and Chipotle's Cultivate Next fund among its investors.
Backers
Better Food Ventures, Chipotle's Cultivate Next fund, Nextwave X Partners, RHA Ventures
Quick answers
What does Local Line do?
It gives farms, food hubs and farmers' markets an e-commerce platform — online ordering, CRM, inventory and logistics — to sell direct to buyers.
Who founded Local Line?
Cole Jones, as a student project at Wilfrid Laurier University. He is still CEO and is consistently described as sole founder.
When was Local Line founded?
The company's about page says 2016; Jones has said 2015 in an interview. Sources conflict on the exact year.