On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Cory ↗
Around the web ×1
Quick answers
What is ClozeLoop?
A B2B revenue-strategy consultancy offering sales training, enablement and management frameworks, co-founded by Cory Bray and Hilmon Sorey. It also runs ClozeLoop University, an online course catalogue, and publishes the founders' sales books.
What books has Cory Bray written?
He is co-author of several B2B sales titles, including The Sales Enablement Playbook, Sales Development, and Triangle Selling, most written with his ClozeLoop co-founder Hilmon Sorey.
What did he argue at TechTO?
That teams lose deals on fundamentals rather than tactics. Open with closed-ended hypothesis questions instead of open-ended ones, demo only the features that map to pain you uncovered, set next steps at the start of a meeting, and remember that it is not pain if you infer it.