The people
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Working at ClozeLoop
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About
Cory Bray was director of sales at Ravel Law before co-founding ClozeLoop with Hilmon Sorey in 2016. The firm works with growing B2B sales organisations on the unglamorous parts of revenue: market and message, a defined sales process, manager coaching, playbooks and the learning systems that keep them in use. Its frameworks are published rather than proprietary — the founders wrote The Sales Enablement Playbook, Sales Development and Triangle Selling, and run ClozeLoop University as a training arm. ClozeLoop positions its approach explicitly against the older named methodologies (BANT, MEDDIC, SPIN, Challenger, Sandler). Bray presented at SalesTO in July 2018 on how to improve a sales process, and returned to a TechTO session in November 2019 alongside LevelJump's David Bloom.
Backers
Not disclosed. No outside funding is stated on the company's site; the founders have built the firm around published books and training rather than a venture round.
Quick answers
What does ClozeLoop do?
It works with B2B sales teams on strategy, training and enablement — messaging, sales process, manager coaching, playbooks and the learning systems behind them.
Who founded ClozeLoop?
Cory Bray and Hilmon Sorey, in 2016. Bray was previously director of sales at Ravel Law.
What are the ClozeLoop books?
The founders co-wrote The Sales Enablement Playbook, Sales Development and Triangle Selling, which set out the frameworks the firm teaches.
Where is ClozeLoop based?
San Francisco.