The people
What they build
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Working at Kiite
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About
Kiite was a Waterloo, Ontario sales-enablement software company founded in 2017 by Joseph Fung. Its product aimed to give sales reps the information and content they needed, when they needed it, inside the tools they already used — Fung's research found reps' single biggest time-waster was hunting for information, and that most weren't even reading the content marketing produced for them. In 2020 the company pivoted and rebranded as Uvaro, moving from selling sales-enablement software to training people for careers in tech sales. Fung presented Kiite at SalesTO in 2018.
Backers
Kiite raised early-stage venture funding before pivoting to Uvaro in 2020. Specific investors are not confirmed here.
Quick answers
What did Kiite do?
Kiite made sales-enablement software that surfaced the right content and answers to sales reps inside their workflow, so they spent less time hunting for information.
Who founded Kiite?
Joseph Fung, a University of Waterloo computer engineer and repeat founder, started Kiite in Waterloo in 2017.
Is Kiite still around?
Not under that name. In 2020 Kiite pivoted and rebranded as Uvaro, a tech-sales career accelerator, which Fung still leads.