On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Joseph ↗
In their words
The most disruptive thing we're going to see in sales and marketing roles isn't really about becoming robot slaves — it's about automating the automation.
These sales reps recognized their biggest time waster was just hunting for information — and we solved search.
We all already rely on automation every single day, in our homes and at work. All of them are designed to take a menial task and automate it.
Around the web ×1
Quick answers
Who is Joseph Fung?
Co-founder and CEO of Uvaro, a Waterloo tech-sales career accelerator. A University of Waterloo computer engineer and repeat founder, he previously built Kiite and TribeHR, which NetSuite acquired in 2013.
What did he present at SalesTO?
'AI and the Future of Sales Enablement' (2018) — his argument that AI's real impact is 'automating the automation,' and that reps lose huge amounts of time hunting for information, the problem his company Kiite was built to solve.
What happened to Kiite?
Kiite, Fung's Waterloo sales-enablement software startup, pivoted and rebranded to Uvaro in 2020 — shifting from selling software to training people for careers in tech sales.