ecosystem / people / craig-follett
Craig Follett on the TechTO stage

Craig Follett

Co-founder & CEO, Peggy

MarketplaceTorontoOn TechTO stages since 2022

Craig Follett co-founded Peggy in 2020 with Adam Meghji — an app for buying and selling contemporary art that uses a patent-pending AI fingerprint to authenticate work and pay artists royalties on resale. He previously co-founded and ran Universe, the events marketplace acquired by Live Nation.

On the TechTO stage ×1

First seen on the TechTO stage in 2022. Every talk is searchable — ask the archive about Craig

In their words

art is meant to be that as well and so with Peggy you can finally unlock that and enjoy it as it's preaching in value

TechTO Together, Nov 2022 · watch at 01:31

what I like to do is quantify the flywheel so we put numbers on it

TechTO Together, Nov 2022 · watch at 02:53
A few quotes can’t cover everything Craig said on the TechTO stage. 1,600+ talks are searchable.Ask about Craig

Around the web ×1

Quick answers

What is Peggy?

A Toronto social marketplace app for buying and selling contemporary art, founded in 2020. It authenticates artwork with a patent-pending AI digital fingerprint and pays artists royalties when work resells.

What did Craig Follett do before Peggy?

He co-founded and was CEO of Universe, a social marketplace for events, which was acquired by Live Nation Entertainment.

How much has Peggy raised?

A C$10.8 million (US$8 million) seed announced in February 2023, led by Real Ventures with ZVC, Garage Capital, Portage and Nomad Capital.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 20, 2026