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Working at Peggy
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About
Peggy applies a patent-pending AI 'digital fingerprint' to authenticate artwork, which lets it track resale and route royalties back to the artist. Craig Follett and Adam Meghji founded it in 2020, having previously built and sold Universe, the events marketplace acquired by Live Nation. Real Ventures led a C$10.8 million (US$8 million) seed announced in February 2023 alongside ZVC, Garage Capital, Portage and Nomad Capital.
Backers
Real Ventures (seed lead), ZVC, Garage Capital, Portage, Nomad Capital
Quick answers
What is Peggy?
A Toronto app for buying and selling contemporary art. It uses a patent-pending AI digital fingerprint to authenticate work and pays artists a royalty when their work resells.
Who founded Peggy?
Craig Follett, who is CEO, and Adam Meghji, in 2020. Both previously built Universe, the events marketplace acquired by Live Nation.
How much has Peggy raised?
A C$10.8 million (US$8 million) seed announced in February 2023, led by Real Ventures with ZVC, Garage Capital, Portage and Nomad Capital.