On the TechTO stage ×1
First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Cristin ↗
In their words
Sometimes the US doesn't believe the Canadian market — they're like, it's not like that, it's just like the US.
As a leader, if you can look for ways to move a very small obstacle for your team, it builds trust — it shows that you believe in them.
We've become wildly successful selling to director levels, and we can do so much more.
Around the web ×1
Quick answers
Who is Cristin Gooderham?
A Toronto enterprise sales leader. She is area vice president for Canada enterprise sales at ServiceNow, leading its go-to-market motion in the Canadian market.
What did she speak about at TechTO?
She joined a May 2024 TechTO sales panel with David Priemer, Nichole Porter of Relay and Paul Snelson of SysAid, on onboarding new reps, coaching, and the shift to selling higher into the C-suite.
What does she say makes a good sales leader?
Removing obstacles fast. She described a new leader who arrived, asked her team what they needed and cleared a budget roadblock within days — which, she said, proved she could get things done and built trust immediately.