On the TechTO stage ×1
First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Dalia ↗
In their words
the biggest disruption as we know it is that the value creation process has changed
the first rule is don't try to label an innovation you don't know it once you're innovated
Around the web ×1
Quick answers
What does Dalia Asterbadi do now?
She is philanthropy and innovation officer at MemberNova and an advisor and technology evangelist for Giftagram. She was elected to the board of McEwen Inc., listed on the NYSE as MUX, at its 2025 annual meeting.
What happened to Verve.ai?
JONES Media acquired it from realSociable on 3 October 2017, a month before this talk was published. The brand no longer operates and the domain is parked for sale. A separate present-day company also trades as Verve AI and is unrelated.
What did she argue at TechTO?
That disruption is the wrong word and financial monitoring the wrong instrument. She laid out five value-creation processes, experience, engagement, motivation, moments and customer speed of life, all of which turn on changing customer behaviour rather than optimising a funnel.