On the TechTO stage ×1
First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Daniel ↗
In their words
we always put the consumer at the center point of absolutely everything we do and we find that that brings an amazing amount of success to us
consumers actually more than anything connect with ideas they don't as much connect with the platform
Around the web ×2
Quick answers
What does Daniel Shearer do now?
He is chief marketing officer of Maple, the Canadian virtual care provider, appointed in January 2025. He is also chair of the board of The Bentway Conservancy and a director of G Adventures.
What did he argue at TechTO?
That marketing and technology are a collaboration rather than a collision, but only if agencies restructure to be idea-led, digital and tech-enabled. Technology is a canvas and an accelerator, never the starting point, because people connect with ideas rather than platforms.
What was Cossette Labs?
Cossette's incubator space in Liberty Village, which he described on stage as offering startups desk space, client access and advisory services, sometimes in exchange for an equity position rather than cash fees.