On the TechTO stage ×1
First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about David ↗
In their words
our problem was that we had no problem, and so that's what I'm here to talk about: what happens when you don't have a problem and you want to start a company.
what we had instead was an attachment to the team, and I would submit that that's a much stronger attachment, and actually relying on an idea could act as a crutch.
if you want to start a startup but you don't have an idea, put your faith in a team and just take the plunge.
Around the web ×2
Quick answers
What does David Berglas do now?
He is a co-founder and head of finance at Motion, a Toronto adtech company that builds research and analytics tools for creative strategists and raised a $30M USD Series B led by Inovia Capital in 2024.
What was Shoelace?
A Toronto retargeting startup Berglas co-founded in 2015 that let e-commerce stores run their own retargeting campaigns. He presented it at TechTO in 2016.
What did he argue at TechTO?
That if you want to start a company but have no problem to solve, you can put your faith in a strong team and start anyway. Shoelace quit their jobs without a product, then found retargeting through customer interviews.