The people



What they build
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Working at Motion
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On the TechTO stage
Key lessons learned from building a business | A conversation with Reza Khadjavi, CEO of Motion
Watch on YouTube ↗How to Hire Your First Sales Rep | Evan Lee
Watch on YouTube ↗Every talk is searchable — ask the archive about Motion ↗
About
Motion sits between a brand's ad accounts and its creative team, reporting on which ad creative actually performs and feeding that back into the next round of concepts. Founded in Toronto in 2021, it closed a $6M seed in September 2022, a $6M Series A in December 2023 and a $30M USD Series B led by Inovia Capital in September 2024, doubling headcount from 25 to 50 in a year.
Backers
Inovia Capital (Series B lead), Threshold Ventures, Headline, Abstract Ventures, Sugar Capital
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Quick answers
What does Motion do?
It gives performance marketers creative analytics - research on ad trends, measurement of which ad creative works, and a way to turn that into new concepts.
Who founded Motion?
Reza Khadjavi (CEO), Alexander Sloan (CTO) and David Berglas (head of finance), in 2021.
How much has Motion raised?
$42M USD in total - a $6M seed in September 2022, a $6M Series A in December 2023 and a $30M USD Series B led by Inovia Capital in September 2024.