On the TechTO stage ×1
First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Reza ↗
In their words
Motion is a creative analytics platform. We're helping mostly e-commerce brands bridge the gap between their data team and their creative team. Most brands will see that their creative people are very artistic and they don't like data, and their data people are not creative.
A lot of founders, while they're working on their business — you ask someone to introduce yourself, they'll introduce their company. The identity of the founder and the company are just meshed into one.
We didn't have money for developers and just ended up teaching myself how to code, and I built the entire platform — the online ordering system, the tablets that we would use in our delivery vehicles, the whole thing. That's when I fell in love with software.
More from TechTO ×1
Around the web ×2
Quick answers
What does Reza Khadjavi do now?
He is co-founder and CEO of Motion, a Toronto creative analytics company he started in 2021 with Alexander Sloan and David Berglas.
What was Shoelace?
A Shopify app he co-founded in 2016 that automated retargeting advertising for merchants. It grew into an agency and eventually became Motion.
How much has Motion raised?
US$42 million in total, including a US$30 million Series B led by Inovia Capital in September 2024. At that point the company had more than 1,000 customers analyzing over $6 billion in annual media spend.
Had he been on a TechTO stage before?
Yes — host Alex Norman recalls meeting him and co-founder David Berglas in 2016 at a TechTO demo night, when they were launching Shoelace. That earlier appearance is not in the archive, so it is not listed above (TechTO Together 2024-05-08, 01:08).