On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Evan ↗
In their words
Early on, you don't even know what great looks like quite yet. You need to make that happen on your own before you're able to define it.
The people who could do that were able to immediately jump off a call and identify where they might have messed up, how did they improve, and then where did they get the answers.
Around the web ×2
Quick answers
What does Evan Lee do?
He is head of partnerships and business development at Motion, a Toronto creative analytics platform for performance marketers, having previously led creative strategy there.
Where did Evan Lee work before Motion?
Toronto agency Shoelace, which he joined as a performance marketer in 2018 and where he worked through account management and sales roles before moving to Motion in 2021.
What is Evan Lee's creative strategy framework?
A seven-phase loop he laid out on the DTC Podcast: research and avatars, ideation, briefing, production, analysis, new opportunities, then sprints.