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D

David MacLaren

Founder and former CEO, MediaValet

Digital Asset Management

David MacLaren founded MediaValet, a Vancouver cloud digital asset management company that began as an internal tool at the photography business VRX Studios, and led it as president and CEO until February 2023. At that handover MediaValet reported nearly $15 million in annual recurring revenue and nearly 500 customers. STG acquired MediaValet in April 2024.

David hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because David co-founded MediaValet, which appears in 1 talk in the archive.

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Quick answers

Who founded MediaValet?

MediaValet's CEO-transition announcement on 2023-02-28 names David MacLaren as founder and former president, CEO and director, succeeded as CEO by Rob Chase.

Where did MediaValet come from?

A VRX Worldwide release on 2014-08-25 quotes MacLaren saying MediaValet was born out of the company's own struggle to find a digital asset management system for VRX Studios; VRX then sold the photography business and was renamed MediaValet Inc.

How big was MediaValet when MacLaren stepped down?

The 2023-02-28 announcement said that under MacLaren's leadership MediaValet grew from start-up to nearly $15 million in annual recurring revenue and nearly 500 customers.

What happened to MediaValet?

STG announced on 2024-04-03 that an STG affiliate had completed its acquisition of MediaValet, which had traded on the TSX as MVP.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 25, 2026