On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about David ↗
In their words
a lot of bad positioning is really rooted in how everybody internally even has traditionally thought about the thing
take care of the people the products and the profits in that order
my personal belief is that marketing is business strategy and there's no way to separate those
Around the web ×2
Quick answers
What does David McIninch do now?
He is general manager of Soundmouse, the music cue sheet platform BMI acquired, based in New York and reporting to BMI's president and COO. The appointment was announced in June 2026.
What did he tell TechTO about positioning?
That bad positioning is usually rooted in how a company has always thought about itself internally, so repositioning starts with untethering from that history. He was describing Fiserv, a mainframe-era banking supplier facing fintech disruption.