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Who is Dawson Whitfield?
His own site, dawsonwhitfield.com, checked 2026-09-19, describes him as "Founder & CEO at Looka" and says he was previously a UX designer at Weebly, where he helped build the website creation experience and led the theme development team.
What company did he found?
Looka, which launched as Logojoy. HubSpot's author page for him, checked 2026-09-19, reads "Dawson Whitfield is the CEO and Co-Founder at Looka (formerly Logojoy), an AI-powered logo maker and brand design platform." Starter Story reported on 2024-10-23 that he started the company in 2016 after a decade-long career as a designer.
Is he still running Looka?
Forbes Technology Council's member profile for him, checked 2026-09-19, lists him as CEO and Co-Founder of Looka in the Toronto, Canada area, and his own site gives the same title. Looka's own website could not be fetched to confirm independently.
How did the company start?
On the Indie Hackers Podcast, published 2017-11-30, Whitfield said Logojoy made about $7,000 in its first week and that roughly a year later the company was at "twenty four employees" and "just over $300,000/month" in Canadian revenue.