The people
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About
Dawson Whitfield spent a decade designing logos for clients before deciding the low end of that market did not need a designer at all — it needed something that could produce a decent mark in minutes at a price a new business would actually pay. He launched Logojoy in November 2016, working with CTO Andrew B. Martin to put machine learning behind the generation step. The company raised roughly $900,000 from angel investors in 2017 and a $6 million Series A led by Real Ventures with Boston's Flybridge Capital in 2018. It demoed the product at TechTO's MarketingTO in June 2018. In April 2019 it rebranded as Looka, expanding from logos into brand kits, websites and the surrounding identity work.
Backers
Real Ventures led the 2018 Series A with participation from Flybridge Capital, following about $900,000 from angel investors in 2017.
Quick answers
What is Looka?
A Toronto design platform that generates logos and brand kits from a short set of answers about a business, aimed at founders and small businesses who would not otherwise hire a designer.
What was Logojoy?
Looka's original name. Dawson Whitfield launched it in November 2016; the company rebranded to Looka in April 2019 as it expanded past logos.
Who backs Looka?
Real Ventures led its $6 million Series A in 2018, with Flybridge Capital participating, after about $900,000 from angel investors in 2017.