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Dessy Daskalov on the TechTO stage

Dessy Daskalov

SVP, Software Development, Axonify

HR TechTorontoOn TechTO stages since 2015

Dessy Daskalov is SVP of software development at Axonify. She co-founded Nudge Rewards, the Toronto frontline-employee engagement platform where she was CTO, and presented on scaling at TechTO in August 2015. Axonify acquired Nudge in June 2022, and Daskalov has led its platform engineering since.

On the TechTO stage ×1

TECHTO5:11

Dessy Daskalov of Nudge Rewards presents Scaling, and 3 Ways To Address Bottlenecks Without Adding Resources

TechTO · August 2015
Watch on YouTube ↗

First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about Dessy ↗

In their words

one thing we realized early on is not to reinvent the wheel so in the very early stages of your company it's heart-wrenching to spend any sort of money on any third party service that you think you can build yourself in house

TechTO, Aug 2015 · watch at 1:53 ↗

suggesting a feature they're often having a problem that they're trying to tell you about via the description of the feature

TechTO, Aug 2015 · watch at 3:14 ↗

we saved yourselves months of time and didn't build a single bit of a feature there so listen to the problem not the proposed solution

TechTO, Aug 2015 · watch at 4:13 ↗
A few quotes can’t cover everything Dessy said on the TechTO stage. 1,600+ talks are searchable.Ask about Dessy ↗

Quick answers

What is Dessy Daskalov known for?

Co-founding Nudge Rewards and serving as its CTO. Nudge built a mobile platform for engaging frontline, deskless employees and was acquired by Axonify in 2022.

What does Dessy Daskalov do now?

She is SVP of software development at Axonify, the Waterloo frontline-training company that acquired Nudge in June 2022.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 20, 2026