On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Devyn ↗
In their words
the idea first came to me when I was working in law. I finally had some disposable income and I wanted to invest. But I truthfully didn't feel confident picking stocks.
product market fit becomes not just about building your technology, but about getting people to really believe in you and the vision
you don't need a finished product to start building value
More from TechTO ×2
Around the web ×2
Quick answers
Who is Devyn Olin?
Founder and CEO of Cache, a Toronto resale app. She trained as a lawyer — a JD/MBA from the University of Toronto, then corporate law at Stikeman Elliott — after working in the New York fashion industry at ELLE.com, Moda Operandi and the agency Métier Creative.
What does Cache do?
It digitizes a closet automatically by scanning purchase receipts in your email, values it against live resale market data, and lists items across Poshmark, Depop and eBay on the owner's behalf. Olin describes the goal as making resale as easy as buying.
What did she say on the TechTO stage?
Speaking in September 2025, before Cache had launched, she gave three ways the company was building an audience first: publishing its own journey on Substack, running a 30-member user group called Cache Club, and hosting in-person closet sales that drew over 500 attendees.