On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Dorothy ↗
In their words
patients they're not just patients they're people who have simply become ill their mother's father's neighbors customers
why is Pharma lagging behind and there's many reasons for this first one is habit Pharma marketers are simply used to doing the same things over and over again
fear is another one there is a fear of doing something new in case it doesn't work
Quick answers
What is No Fixed Address Health?
A Toronto healthcare and pharmaceutical marketing agency Dorothy Czylyski founded in January 2019 in partnership with No Fixed Address Inc. It handles research, strategy, creative, digital, media and PAAB-compliant promotional work.
Why did she say pharma marketing lags on digital?
Habit and fear. Pharma marketers repeat what has worked before, and hesitate to try something new in case it fails. Her advice was to lean on agencies for new approaches and to start from the customer rather than from a chosen tactic.