The people
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Working at No Fixed Address Health
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On the TechTO stage
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About
No Fixed Address Health is the healthcare arm of Toronto independent agency No Fixed Address Inc., launched in January 2019 by Dorothy Czylyski with founders Serge Rancourt and Dave Lafond. It works across market research, strategy, creative, digital, PR, media, production and PAAB-compliant promotional work for pharmaceutical and health clients, operating from Toronto and New York with staff in several other cities. Czylyski had spent about twenty years in pharmaceutical advertising, starting as a medical writer, before founding it. Speaking at TechTO's MarketingTO in August 2019 she argued that pharma marketing lags on digital for two reasons, habit and fear, and that the fix is to start from the customer rather than from a chosen tactic.
Backers
Privately held and partner-owned as part of independent agency group No Fixed Address Inc.; no outside investors are named in any source found.
Quick answers
What is No Fixed Address Health?
A Toronto healthcare and pharmaceutical marketing agency founded in January 2019, part of independent agency No Fixed Address Inc. It handles research, strategy, creative, digital, media, PR and regulatory-compliant promotional work.
Why does pharma marketing lag on digital?
Czylyski gave two reasons on the TechTO stage: habit, because pharma marketers repeat what has worked before, and fear of trying something new in case it fails. Her prescription was to start from the customer rather than from a tactic.