On the TechTO & TechVancouver stages ×3
Edward Nevraumont of Marketing is Easy on Why Good is better than Excellent
Watch on YouTube ↗
Edward Nevraumont of General Assembly presents Marketing is Easy
Watch on YouTube ↗Ed Nevraumont of A Place for Mom presents Personalization is BS
Watch on YouTube ↗First seen on the TechTO & TechVancouver stages in 2015. Every talk is searchable — ask the archive about Edward ↗
In their words
No correlation at all. No correlation between how well someone does in the interview and how well they do on the job. Zero correlation.
We keep chasing excellence and wasting our time. While we're chasing excellence, we should be focusing on doing good.
Stop thinking of yourselves as a data-driven company, and start thinking about yourselves as a thinking-driven company. A lot of thinking involves data, but a lot of it doesn't, and it's that balance between the two that really matters.
Quick answers
Who is Edward Nevraumont?
A marketing executive turned author. He writes the Marketing BS newsletter, launched in April 2019, and advises private equity and venture portfolio companies on growth. He is a senior advisor at Warburg Pincus.
What has Edward Nevraumont run?
He was CMO and CRO at General Assembly, which sold to Adecco for $412.5M in 2018. Before that he spent five years turning around A Place for Mom, a Warburg Pincus portfolio company, and was a VP at Expedia, where he created Expedia Rewards and the VIP Hotel program. Earlier: McKinsey and P&G.
What did Edward Nevraumont talk about at TechTO?
Twice. In April 2016 he argued that good beats excellent — that past a certain bar, interview scores and NFL kicker stats stop predicting performance, so chasing excellence wastes time you could spend being good at more things. In October 2018 he argued most 'data-driven' companies are fooling themselves, using Groupon and an Expedia photo test as the evidence.