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Edwin Ulak on the TechTO stage

Edwin Ulak

Chief Executive Officer, TRADER Corporation

MarketplaceTorontoOn TechTO stages since 2018

Edwin Ulak is CEO of TRADER Corporation, the Canadian automotive marketplace group behind AutoTrader.ca, AutoHebdo.net and AutoSync. He joined in 2011 as VP of product, became chief strategy officer in 2018 and president of AutoSync in 2021, and took the CEO role in 2024. He spoke at TechTO in May 2018 on why mission matters.

On the TechTO stage ×1

TECHTO14:53

Edwin Ulak of autoTRADER.ca presents Why Mission Matters

TechTO · May 2018
Watch on YouTube ↗

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Edwin ↗

In their words

missions matter because they have an incredible power to motivate people

TechTO, May 2018 · watch at 05:25 ↗

a great mission also brings purpose and meaning to someone's life and if you can give that to them guess what they give you back what you need to be successful in your business

TechTO, May 2018 · watch at 06:30 ↗

structure your team's around a mission okay then you can use goals KPIs and things like that

TechTO, May 2018 · watch at 08:26 ↗
A few quotes can’t cover everything Edwin said on the TechTO stage. 1,600+ talks are searchable.Ask about Edwin ↗

Around the web ×1

Article
autoTrader.ca's Edwin Ulak says missions are key to a company's success at #TechTOBetaKit
2018

Quick answers

What does Edwin Ulak do?

He is chief executive officer of TRADER Corporation, the parent of AutoTrader.ca, AutoHebdo.net, AutoSync and Dealertrack Canada.

How long has Edwin Ulak been at TRADER Corporation?

Since 2011. He joined as VP of product, was chief strategy officer from 2018 to 2021, then president of AutoSync, and became CEO in 2024.

What did Edwin Ulak do before TRADER Corporation?

He ran user experience at AutoTrader Media Group in the UK.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 22, 2026