The people
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Working at TRADER Corporation
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About
TRADER Corporation runs the marketplace where Canadians shop for vehicles and the software Canadian dealers use to list, price and finance them. Thoma Bravo acquired it from Apax Partners in 2016 for C$1.575 billion, when the marketplace was drawing about 13 million monthly visits across more than 450,000 vehicle listings. In August 2024 AutoScout24 agreed to acquire the company from Thoma Bravo. Edwin Ulak, who spoke for AutoTrader.ca at TechTO in 2018, became CEO in 2024.
Backers
Apax Partners, then Thoma Bravo from 2016; AutoScout24 agreed to acquire in August 2024
Quick answers
What is TRADER Corporation?
The Toronto group behind AutoTrader.ca, AutoHebdo.net, AutoSync and Dealertrack Canada - Canada's largest digital automotive marketplace and a dealer-software provider.
Who owns TRADER Corporation?
Thoma Bravo bought it from Apax Partners in 2016 for C$1.575 billion. AutoScout24 agreed to acquire it from Thoma Bravo in August 2024.
Who runs TRADER Corporation?
Edwin Ulak, who became CEO in 2024 after joining the company in 2011 as VP of product.