On the TechTO stage ×1
First seen on the TechTO stage in 2020. Every talk is searchable — ask the archive about Edwina ↗
In their words
a lot of the companies and the founders that were in the spaces that i was looking to didn't look like me or have backgrounds like me and i think that really prevented me from seeing myself in that space
user-generated content, peer-to-peer content, is a much stronger story
instead of getting fancy and trying to say it's like walking through a wonderful garden, we're just direct, it smells like roses
Around the web ×3
Quick answers
What is Edwina Govindsamy known for?
Co-founding Bailly, a Halifax fragrance company making vegan, alcohol-free perfume oils, with a Girl Power collection named Brilliance, Resilience and Excellence.
What did she tell the TechTO audience?
That she wanted to be an entrepreneur young but saw no founders who looked like her, and built Bailly partly to be that example. On selling scent online, her answer was to describe it plainly — resilience smells like roses.
Is Bailly still operating?
Not established. Its website no longer resolves and the most recent coverage found is from 2021. No closure has been announced.