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Eric Doucet

Co-founder & CRO, The Sales Factory

B2B sales outsourcing

Eric Doucet co-founded The Sales Factory, a Toronto outsourced B2B business development firm, with Paul Griffin in 2018, and is its Chief Revenue Officer. The company describes Doucet as a sales and marketing executive with more than 15 years of experience selling hardware, software, services and sponsorship, from business development through to executive leadership.

Eric hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Eric co-founded The Sales Factory, which appears in 1 talk in the archive.

Quick answers

Did Eric Doucet co-found The Sales Factory?

Yes. The Sales Factory's About page, checked September 24, 2026, lists Doucet as CRO & Co-Founder and says the company was founded in 2018 in a downtown Toronto co-working space. A Globe and Mail sponsored-content profile published September 27, 2024 names Paul Griffin and Eric Doucet as the two founders.

What is Doucet's role today?

Chief Revenue Officer and co-founder, per The Sales Factory's About page checked September 24, 2026.

What did The Sales Factory focus on at first?

The Globe and Mail sponsored-content profile of September 27, 2024 says Griffin and Doucet first specialized in companies selling into sports and entertainment, then moved into B2B software after the 2020 pandemic pulled them away from events.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026