The people
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Working at The Sales Factory
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About
Paul Griffin and Eric Doucet started The Sales Factory in downtown Toronto in 2018, working out of a modest co-working space with the aim of helping startups grow through sales. It operates as a turnkey outsourced business development team covering research, outreach and oversight for B2B clients. In 2024 The Globe and Mail placed it 11th on its Canada's Top Growing Companies ranking.
Backers
No disclosed outside funding
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Quick answers
What does The Sales Factory do?
It runs outsourced B2B business development — prospect research, outreach and lead generation — for companies that don't yet have their own sales operation.
Who founded The Sales Factory?
Paul Griffin and Eric Doucet, in Toronto in 2018.
How big is it?
The Globe and Mail ranked it 11th among Canada's top growing companies in 2024.