Paul Griffin

Co-founder & CEO, The Sales Factory

SalesTorontoOn TechTO stages since 2026

Paul Griffin co-founded The Sales Factory in Toronto in 2018 with Eric Doucet — an outsourced B2B business development team doing the research, outreach and pipeline for companies not ready to build one. The Globe and Mail ranked it 11th on its 2024 list of Canada's top growing companies. He sold at Procter & Gamble and Johnson & Johnson first.

On the TechTO stage ×1

TECHTO SALES TORONTO15:12

From Founder-Led to Sales-Led: How to Scale From $2M to $10M in Revenue | Paul Griffin

Sales Toronto · February 2026

Watch on YouTube ↗

First seen on the TechTO stage in 2026. Every talk is searchable — ask the archive about Paul ↗

In their words

Founderled is not a strategy. It's just a phase in your company and actually it hurts your company if you continue down that strategy.

TechTO Sales Toronto, Feb 2026 · watch at 01:50 ↗

You win when a rep can run the motion without you. You win when the messaging is consistent and the process is consistent as well.

TechTO Sales Toronto, Feb 2026 · watch at 02:22 ↗

If you do not have a meeting, you do not have a deal.

TechTO Sales Toronto, Feb 2026 · watch at 10:10 ↗

A few quotes can’t cover everything Paul said on the TechTO stage. 1,600+ talks are searchable.Ask about Paul ↗

Around the web ×1

Article

Canada's Top Growing Companies 2024: The Sales FactoryThe Globe and Mail

2024

Quick answers

Who is Paul Griffin?

Co-founder and CEO of The Sales Factory, the Toronto outsourced B2B sales and lead generation firm he started with Eric Doucet in 2018.

What did Paul Griffin speak about at TechTO?

How to move from founder-led selling to a repeatable sales operation — the systems to put in place before hiring a first rep, and the mistakes that lead to chaos and layoffs.

What did he do before The Sales Factory?

B2C and B2B sales and marketing at Fortune 500 companies including Procter & Gamble and Johnson & Johnson, plus growth campaigns for startups.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 31, 2026