PartnerBuild Advisory

PartnerBuild Advisory is a one-person partnerships practice. Its site states the whole of its positioning in a line — "Helping B2B SaaS companies grow revenue through partnerships" — and James Moncarz, whom TechTO's own video description names as its founder, does the work himself. The clearest published account of the method is the talk itself: partner reps do not want to sell your product, they want to win their own deals, retire quota, get paid, get recognised and keep relationships intact, so a vendor's job is to make itself the easy referral rather than to ask for the sale. He argues for treating a partner ecosystem as a well rather than a goldfish — one bad interaction poisons it — and for defining an ideal customer profile precise enough that a partner can picture one to three specific companies to introduce. The firm publishes no client list, fee structure or case studies.