On the TechTO stage ×1
First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Erich ↗
In their words
we did the logical thing, we started a hitchhiking app, and we had zero people sign up
we discovered that businesses can't grow without people
go to the unlikeliest of places and you will find gold mines of A-list companies
Around the web ×1
Quick answers
What is Erich Ko known for?
Co-founding Hop In Tech, a Markham company whose software organises private shuttle routes for employers whose staff cannot easily reach the workplace by transit.
What did he tell the TechTO audience?
That the first product — a hitchhiking app — signed up nobody, and the real insight came from surveying employers instead of commuters: about a quarter of people who quit do so because the commute is unworkable.
What is his current role?
Not established. He is a co-founder of Hop In Tech and was its chief executive through at least March 2024, when he presented at TechTO. The company's site names no people, and nothing read since confirms a current title.