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Francois Gouelo on the TechTO stage

Francois Gouelo

Co-founder & CEO, Enso Connect

TravelTorontoOn TechTO stages since 2025

Francois Gouelo is co-founder and CEO of Enso Connect, the Toronto guest-experience platform for short-term rentals and boutique hotels. He started it in 2019 while finishing an undergraduate degree at the University of Toronto, after a $5,000 Airbnb dispute, and was named to Forbes' first Toronto 30 Under 30 list in 2023.

On the TechTO stage ×1

First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Francois

In their words

In 2024, short-term rentals represented 46% of the $81 billion destination market.

TechTO, Dec 2025 · watch at 02:00

The focus for a lot of companies today should be more on efficiency, more on how can you do more with less.

TechTO, Dec 2025 · watch at 07:45

Instead of trying to find new bookings or new properties to manage, we just do more with the existing guests and try to maximize the revenue.

TechTO, Dec 2025 · watch at 09:50
A few quotes can’t cover everything Francois said on the TechTO stage. 1,600+ talks are searchable.Ask about Francois

More from TechTO ×1

Around the web ×1

Quick answers

What is Enso Connect?

A Toronto guest-experience platform that digitizes messaging, upsells and check-in for short-term rentals and boutique hotels. It covered 12,000+ listings across 18 countries as of November 2021.

Who founded Enso Connect?

Francois Gouelo (CEO) and Peter Sorbo (CTO), in 2019. The concept won a $10,000 prize at a University of Toronto computer science innovation competition.

What is Francois Gouelo known for?

Building Enso Connect from a student project into a funded hospitality software company, and being named to Forbes' first Toronto-focused 30 Under 30 list in 2023 at age 26.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 22, 2026