On the TechTO stage ×1
First seen on the TechTO stage in 2020. Every talk is searchable — ask the archive about Fritz ↗
In their words
you have your users you have your suppliers and then you have your company and your shareholders
the suppliers are really betting a big piece of their business future on you and so you have to kind of demonstrate over time that you're gonna follow through on your promises
the best solution for fitness for each of us is some different permutation of experiences it's very unique to our taste
More from TechTO ×1
Around the web ×2
Quick answers
What is Fritz Lanman known for?
Running ClassPass as CEO from 2017, and now leading Playlist, the parent company of Mindbody, ClassPass and Booker. He was also an early angel investor in Wish, Pinterest and Square.
Is Fritz Lanman still CEO of ClassPass?
Not under that title. Mindbody acquired ClassPass in 2021, Lanman became Mindbody's CEO in September 2022, and ClassPass is now a brand of Playlist, where he is co-founder and CEO.
What is Playlist?
The parent company of Mindbody, ClassPass and Booker. It completed a merger with Germany's EGYM on 31 March 2026 at a $7.5B combined enterprise value, backed by $785M of new equity led by Affinity Partners.