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Greg Apple on the TechTO stage

Greg Apple

CEO, AMGiNE

TravelTorontoOn TechTO stages since 2016

Greg Apple is CEO of AMGiNE, an AI automation platform for managed business travel. He joined its consumer app HelloGbye as head of marketing in 2014 and demoed it twice on TechTO stages, in 2016 and 2017. He spent roughly 15 years in technology at Salesforce, SAS and Google before travel.

On the TechTO stage ×2

First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Greg

In their words

imagine if I could just text I want to stay at a hotel tomorrow night in New York, or I want to go away for two weeks to the Bahamas with my wife and my kids, and have an answer come back

TechTO, Aug 2016 · watch at 1:43

with the goal of making it easier to book travel online and saying goodbye to forms and fields that we're all used to with the online travel sites of the world today

TechTO, Aug 2016 · watch at 2:38
A few quotes can’t cover everything Greg said on the TechTO stage. 1,600+ talks are searchable.Ask about Greg

Quick answers

Who is Greg Apple?

CEO of AMGiNE, an AI booking-automation platform sold to travel management companies. He joined HelloGbye — AMGiNE's consumer travel app — as head of marketing in November 2014 and later led the company. Before travel he spent about 15 years in tech at Salesforce, SAS and Google.

What did he demo on the TechTO stage?

HelloGbye, twice. In August 2016 he typed a four-city itinerary in plain English and had it priced in seconds, then changed a leg mid-demo — something that would have meant starting over on a conventional booking site. He returned to TravelTechTO in July 2017 with the shipped iOS app and an American Express hotel-recommendation partnership.

What happened to HelloGbye?

It launched on the App Store in March 2017 as a brand of Amgine Technologies and was reported as no longer operating in April 2020. AMGiNE still trades, selling booking automation to travel management companies rather than a consumer app.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 7, 2026