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About
AMGiNE sells request-to-booking automation to travel management companies and corporate travel departments. A traveller writes a trip request in plain language through whatever channel they already use; the platform parses it, generates priced, policy-compliant itinerary options and returns them for booking, supporting high-touch, low-touch and no-touch servicing. It launched its Automated Booking Tool at the GBTA Convention on 23 July 2024, with Travel Inc. reporting efficiency improvements of up to 160 percent for its team and customers. Its own site names BCD Travel, JTB, FCM and CTM among its customers, and claims 26 awarded patents and nine pending, alongside GDPR, SOC 2 Type II and PCI DSS compliance. In July 2026 BCD Travel made a significant strategic investment in the company, incremental to a capital raise AMGiNE described as fully funded. Greg Apple is chief executive. AMGiNE's earlier consumer brand, HelloGbye, demoed on the TechTO stage twice, in August 2016 and at TravelTechTO in July 2017.
Backers
BCD Travel made a significant strategic investment announced 31 July 2026, described as incremental to a fully funded capital raise; the amount was not disclosed. Earlier round totals appear only in company databases and are not published here.
Quick answers
What does AMGiNE do?
It automates corporate travel booking. A traveller sends a plain-language request by email, Slack, WhatsApp or a group-air brief; AMGiNE parses it and returns policy-compliant itinerary options within minutes, to the traveller or to an agent, on top of the travel management company's existing systems.
Who runs AMGiNE?
Greg Apple is chief executive. He joined the company's consumer travel app HelloGbye as head of marketing in 2014 and demoed it on the TechTO stage in 2016 and 2017.
Who has invested in AMGiNE?
BCD Travel announced a significant strategic investment on 31 July 2026, incremental to a raise the company called fully funded. The amount was not disclosed.
What was HelloGbye?
AMGiNE's consumer travel-booking app, which let you speak or type a whole multi-city trip and got bookable itineraries back in seconds. It launched on iOS in March 2017 and was reported as no longer operating in April 2020.