On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Greg ↗
In their words
Last click is absolutely the most garbage, useless, and still somehow hanging around attribution model in the business, and people actually make decisions on it, and it's horrifying.
TechTO, Dec 2019 · watch at 01:58 ↗
Content is your differentiator. Your message is your differentiator and your experience that you deliver as a brand.
TechTO, Dec 2019 · watch at 06:01 ↗
There's only thing worse than no analytics is bad analytics.
TechTO, Dec 2019 · watch at 09:38 ↗
A few quotes can’t cover everything Greg said on the TechTO stage. 1,600+ talks are searchable.Ask about Greg ↗
Quick answers
What is Greg Shelly known for?
Leading enterprise digital marketing at Canadian Tire and speaking on digital transformation inside large legacy retailers.
What did Greg Shelly do before Canadian Tire?
He led marketing analytics at McDonald's and spent eight years at Dell.
What did he speak about at TechTO?
What it is like to drive digital marketing and transformation inside a nearly 100-year-old retailer.
Suggest an edit
Know someone who belongs here? Suggest a profile
Maintained by TechTO · facts sourced and dated · last reviewed Jul 22, 2026