On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Harris ↗
In their words
celebrities even though they have a ton of followers don't really get a ton of engagement whereas you're seeing a trend a push now towards micro influencers
the less followers these people tend to have the higher engagement they tend to get and that's partially because they're more targeted
what we're doing here is commoditizing artificial intelligence and machine learning for whether it's a mom-and-pop ice cream shop down the street or you know biggest brand in North America
Quick answers
What is Harris Maxwell known for?
Co-founding Qoints, a Toronto marketing-analytics company that gives brands and agencies open benchmarks for digital campaign performance. He handled legal, HR, non-dilutive funding and accounting, and project-managed the development team.
What did Harris Maxwell demo at TechTO?
Qoints Social Discovery, a tool that reads a Twitter following, runs it through IBM Watson for topics and Big Five personality traits, and ranks likely high-engagement micro-influencers against a model built from 125,000 sponsored campaigns.
Who else founded Qoints?
Cory Rosenfield, who was CEO and spoke at TechTO in January 2016. Qoints was founded in Toronto in 2013 and worked out of IBM's Queen and Spadina office.