The people
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Working at Qoints
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On the TechTO stage
Cory Rosenfield of Qoints presents Why Saying No
Watch on YouTube ↗MarketingTO Demo: Qoints
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About
Qoints was founded in Toronto in 2013 by Cory Rosenfield and Harris Maxwell to solve a problem marketers rarely admit to: they know how a campaign performed against their own history, and almost nothing about how it performed against anyone else's. The platform pulled campaign data from brands and agencies, normalised it, and let a user compare click, conversion and engagement performance against industry peers in something close to real time. It won Northumberland's N100 startup competition and signed a partnership with the Brand Activation Association. Qoints reached the TechTO stage twice — Cory Rosenfield in January 2016 on the value of saying no, and a MarketingTO product demo in February 2018 with Harris Maxwell. Its site no longer resolves.
Backers
Raised outside capital; investors not confirmed here.
Quick answers
What did Qoints do?
It aggregated digital marketing campaign data from brands and agencies and let them benchmark performance against industry peers, instead of only against their own previous campaigns.
Who founded Qoints?
Cory Rosenfield and Harris Maxwell, in Toronto in 2013. Rosenfield was CEO and Maxwell COO.
Is Qoints still operating?
qoints.com returned a 404 when checked in August 2026 and no recent company news was found, so the page is written in the past tense. No shutdown announcement has been located.