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Howard Chan on the TechTO stage

Howard Chan

Head of Shopping Experience, Grocery E-commerce, Loblaw Digital

E-commerceTorontoOn TechTO stages since 2019

Howard Chan ran the grocery shopping experience at Loblaw Digital, the Toronto team that builds and operates Loblaw's online businesses. On the TechTO stage in December 2019 he explained why online grocery is harder than ordinary e-commerce — 30-item baskets, substitutions and temperature zones — and how the team was cutting pickup times.

On the TechTO stage ×1

First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Howard

In their words

there's this concept of substitution so you know you may be buying your Honey Crisp apple but the Pickers are going through the store just like everyone else so at the end of the day you might not have that Apple that you chose

TechTO MarketingTO, Dec 2019 · watch at 1:29

we've launched to 700 stores by the end of this week so we have 700 pickup locations between go stations as you know actual stores itself

TechTO MarketingTO, Dec 2019 · watch at 3:18

the basket size to me is like it's surprisingly a lot bigger like it's about three times bigger than like the in-store shop

TechTO MarketingTO, Dec 2019 · watch at 10:30
A few quotes can’t cover everything Howard said on the TechTO stage. 1,600+ talks are searchable.Ask about Howard

Quick answers

What did Howard Chan do at Loblaw Digital?

He was Head of Shopping Experience for grocery e-commerce, the part of Loblaw Digital responsible for how customers browse, substitute and check out online. Loblaw Digital also runs Joe Fresh and Shoppers Drug Mart's e-commerce.

Why is online grocery harder than other e-commerce?

A typical online order is under five items and arrives exactly as ordered; a grocery basket is around 30 items, any of which a store picker may have to substitute, and it has to be packed across temperature zones so eggs don't freeze and ice cream doesn't melt (TechTO stage 2019-12-21).

What was Loblaw's online grocery footprint when he spoke?

700 PC Express pickup locations by the end of that week, including GO and TTC stations, a two-hour buffer between order and pickup, an Instacart partnership offering a one-hour delivery window, and a scan-and-go pilot running in eight stores (TechTO stage 2019-12-21).

What is Howard Chan doing now?

Not established. The role above is the one he held on the TechTO stage in December 2019; no public source confirms a current position, and this page does not publish from LinkedIn or contact-data aggregators.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 27, 2026