The people
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Working at Loblaw Digital
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Open roles on the TechTO Job Board ↗Or their own careers page: loblawdigital.ca/careers ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
Online grocery ecommerce I Howard Chan, Head of Shopping Experience at Loblaw Digital
Watch on YouTube ↗Lessons from Toronto Product Leaders | TechTO Product Panel
Watch on YouTube ↗The Evolution of Commerce | Fireside Chat with Lauren Steinberg
Watch on YouTube ↗Every talk is searchable — ask the archive about Loblaw Digital ↗
About
Loblaw Digital is the in-house digital and e-commerce arm of Loblaw Companies, based in downtown Toronto and staffed like a product company rather than a retail head office. Its remit covers online grocery — click-and-collect and PC Express — plus Shoppers Drug Mart, Joe Fresh, beauty and personal care, pharmacy and digital health, and the PC Optimum loyalty programme. Two of its leaders have taken the TechTO stage. Howard Chan, then head of shopping experience, spoke on online grocery e-commerce in December 2019, months before the pandemic made it the busiest problem in Canadian retail. Lauren Steinberg, who joined Loblaw Digital in 2013 as a marketing manager and ran it as SVP, returned in September 2023 for a fireside on the evolution of commerce; she is now executive vice-president and chief digital officer at Loblaw.
Backers
Not venture-backed — a wholly owned unit of Loblaw Companies Limited, listed on the TSX as L.
Quick answers
What is Loblaw Digital?
Loblaw's own e-commerce and digital product team in Toronto. It builds and operates online grocery, Shoppers Drug Mart, Joe Fresh, beauty and pharmacy experiences and the PC Optimum loyalty programme.
Is it a startup?
No. It is a wholly owned unit of Loblaw Companies, run as a separate product organisation. It appears here because two of its leaders presented at TechTO on how Canadian retail e-commerce actually gets built.
Who from Loblaw Digital has spoken at TechTO?
Howard Chan, then head of shopping experience, in December 2019, and Lauren Steinberg in September 2023. Steinberg joined in 2013 and is now EVP and chief digital officer at Loblaw.