Ian Brooks

CEO & Founder, HelloFresh Canada

Food techTorontoOn TechTO stages since 2018

Ian Brooks founded HelloFresh Canada in 2016, the Canadian arm of the Berlin meal-kit company HelloFresh, and still leads it. Before HelloFresh he worked in consulting at McKinsey and in sourcing and IT roles at Johnson & Johnson and Scotiabank. At TechTO in 2018 he framed meal kits as a way to cut food waste.

On the TechTO stage ×1

TECHTO11:30

Disruptive forces in food

TechTO · August 2018

Watch on YouTube ↗

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Ian ↗

In their words

the thought I had on it basically when you find a hundred billion dollar problem they're probably at least a few billion dollar solutions

TechTO, Aug 2018 · watch at 2:03 ↗

so about myself I think the first thing is this idea of aligning interests to unlock passion

TechTO, Aug 2018 · watch at 3:48 ↗

ask the stupid questions even when you feel stupid

TechTO, Aug 2018 · watch at 6:01 ↗

A few quotes can’t cover everything Ian said on the TechTO stage. 1,600+ talks are searchable.Ask about Ian ↗

Around the web ×1

Podcast

Ian Brooks: Revolutionizing Meal Kits with HelloFreshVenture for Canada

2024

Quick answers

What is Ian Brooks known for?

Founding HelloFresh Canada in 2016 and leading it as CEO. It is the Canadian operation of the Berlin meal-kit company HelloFresh.

What did he speak about at TechTO?

In 2018 he framed food waste as a roughly hundred-billion-dollar-a-year problem in Canada and positioned meal kits as a lower-waste model.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 23, 2026