ecosystem / companies / hellofresh-canada
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HelloFresh Canada

HelloFresh Canada is the Canadian operation of the Berlin meal-kit company HelloFresh, delivering pre-portioned ingredients and recipes to households. Founded in 2016 by Ian Brooks, who still leads it, it runs a just-in-time supply chain aimed at cutting food waste.

Food techTorontoFounded 2016hellofresh.ca
40%of food grown in Canada is never eaten (food-waste framing)TechTO stage 2018-08-17
~$100B/yrcost of food waste in Canada, as framed on stageTechTO stage 2018-08-17
500,000+/weekcustomer recipe-rating data points collectedTechTO stage 2018-08-17

The people

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Working at HelloFresh Canada

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Open roles on the TechTO Job Board ↗Or their own careers page: hellofresh.ca/careers ↗

Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.

On the TechTO stage

Every talk is searchable — ask the archive about HelloFresh Canada

About

Ian Brooks launched HelloFresh Canada in 2016 as the Canadian arm of HelloFresh, the Berlin-based meal-kit company. It ships pre-portioned ingredients and recipes to homes, closing orders before buying stock to limit waste, and refines recipes from large volumes of customer ratings. At TechTO in 2018 Brooks framed the model as a response to food waste.

Backers

Part of publicly listed HelloFresh SE (Berlin).

Quick answers

What is HelloFresh Canada?

The Canadian operation of the Berlin meal-kit company HelloFresh, delivering pre-portioned ingredients and recipes to households.

Who leads it?

Ian Brooks, who founded the Canadian operation in 2016 and remains its CEO.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 9, 2026