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Ian MacDonald on the TechTO stage

Ian MacDonald

Chief Marketing Officer, Trader Corporation

MarketingTorontoOn TechTO stages since 2018

Ian MacDonald is a marketing executive who moved from the UK to Canada in 2012, having led consumer marketing at AutoTrader in Britain. At a 2018 TechTO marketing event he presented a programmatic-advertising case study as a partner at the Toronto agency CO-OP Advertising. He is now chief marketing officer at Trader Corporation, which runs AutoTrader.ca.

On the TechTO stage ×1

TECHTO4:59

A case study in Programmatic Advertising

TechTO · November 2018
Watch on YouTube ↗

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Ian ↗

In their words

able to grow the number of unit uses visiting the the news of feature section of auto trader from 0 to around 1 million in just 12 months

TechTO, Nov 2018 · watch at 1:50 ↗

that come through on the content that we were producing that was around hockey or had relevancy to hockey were really really strong

TechTO, Nov 2018 · watch at 2:42 ↗

basically able to reduce the risk in terms of larger investments in longer form pieces of content

TechTO, Nov 2018 · watch at 2:57 ↗
A few quotes can’t cover everything Ian said on the TechTO stage. 1,600+ talks are searchable.Ask about Ian ↗

Around the web ×1

Article
View from the C-Suite: Ian MacDonald's lessons from 'abroad'Strategy
2020

Quick answers

What did Ian MacDonald present at TechTO?

A 2018 case study on using programmatic advertising and audience data to lower the risk of investing in long-form content for AutoTrader.ca, from his time at CO-OP Advertising.

Where is he now?

He is chief marketing officer at Trader Corporation, which operates AutoTrader.ca.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 23, 2026