On the TechTO stage ×1
First seen on the TechTO stage in 2026. Every talk is searchable — ask the archive about Jack ↗
In their words
we've been running a really boring company for the last year, just building a grocery store because that's where the foundation had to start
our job isn't to try and upsell you. It's not to try and steal more of your money. It's to optimize how you shop
There's never been transparency in the grocery process.
Around the web ×1
Quick answers
Who is Jack Chorley?
Co-founder and chief technology officer of Tre'dish, the Toronto grocery platform that buys direct from wholesalers and producers. He runs the technology side, including the SproutAI assistant that optimises each customer's order.
What did Jack Chorley speak about at TechTO?
He took the Toronto Tech Week 2026 stage with founder and CEO Peter Hwang to explain SproutAI: how supplier data on what is growing well, what is seasonal and what is on sale gets matched against a household's budget and preferences to cut the bill.
What is SproutAI?
Tre'dish's grocery assistant, launched in May 2026. On stage Chorley walked through a customer with $100 a week to spend, where swapping blueberries for surplus blackberries, chicken thighs for breasts and one cheddar for another took roughly 10% off that week's order.