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About
Tre'dish rebuilds the grocery supply chain rather than reselling on top of it, sourcing directly from wholesalers and producers and passing the removed margin to households. Founder and CEO Peter Hwang and co-founder and CTO Jack Chorley argue groceries behave more like a recurring subscription than a one-off purchase, which is what makes cart-level optimisation worth doing. SproutAI, launched in May 2026, is the intelligence engine built into that infrastructure, adjusting orders in real time against household buying behaviour. It delivers across the GTA, Hamilton, Kitchener-Waterloo, Cambridge, Guelph, Brantford and Grimsby.
Backers
Funding not disclosed in public sources
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Quick answers
What does Tre'dish do?
It sells groceries direct to consumers, sourcing from wholesalers and producers rather than through intermediaries, and uses AI to optimise each order — landing about 25% under chain prices.
Who runs Tre'dish?
Peter Hwang is founder, president and CEO; Jack Chorley is co-founder and CTO.
What is SproutAI?
Tre'dish's core intelligence engine, launched in May 2026, built into its supply chain and continuously adjusting each customer's order against real household purchasing behaviour.