AMY Inspired

Simonton's question was why someone should wait years to afford furniture they actually like. AMY Inspired rented it instead, month to month, for homes and offices: beds, sofas, rugs, art. An iOS app recommended pieces based on a customer's preferences and room size and used augmented reality to place them in the actual space; the website worked the other way, letting people mix and match around a chosen anchor piece. At the end of a lease a customer could buy, swap or return, and returned furniture was cleaned and donated to families in need in the Lower Mainland — the circular-economy piece was part of the design, not an add-on. The Georgia Straight covered it in August 2019. Simonton had spent over a decade in the furniture industry before starting the company, and she took the TechVancouver stage in July 2018 with a talk about the absence of systems and process behind most attempts at success. AMY Inspired is no longer operating and amyinspired.com no longer resolves.