ecosystem / people / jae-pak
J

Jae Pak

Co-founder, TradeRev

Automotive Tech

Jae Pak is one of the four co-founders of TradeRev, the Toronto company whose app let car dealers run live one-hour dealer-to-dealer auctions from a phone. KAR Auction Services' 3 October 2017 release names him with Mark Endras, Wade Chia and James Tani and says all four kept leadership roles after KAR bought the remaining 50% for up to US$125M.

Jae hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Jae co-founded TradeRev, which appears in 2 talks in the archive.

Quick answers

Did Jae Pak co-found TradeRev?

Yes. KAR Auction Services' acquisition release of 3 October 2017, filed with the SEC as an 8-K exhibit, says: "TradeRev was launched in 2009 by CEO and co-Founder Mark Endras along with co-founders Wade Chia, Jae Pak and James Tani, all of whom will retain leadership roles at TradeRev." Vehicle Remarketing (2017-10-03) and Auto Remarketing (2017-10-03) repeat the same four names, and Auto Remarketing Canada (2022-04-19) says James Tani "co-founded TradeRev in Canada in 2011 with Endras, Wade Chia and Jae Pak."

What was Jae Pak's title at TradeRev?

No fetched page gives one. The 2017 KAR release and the trade coverage of the deal name Mark Endras as CEO and co-founder and list Chia, Pak and Tani only as co-founders. Pages read 2026-10-24 do not call Pak CTO or any other operating title, so this profile uses plain co-founder. The sources also differ on the start date: KAR's release says TradeRev "was launched in 2009", while Auto Remarketing Canada (2022) dates the co-founding to 2011, the year of commercial launch.

What does Jae Pak do today?

Not established. Searches run 2026-10-24 found no current company page, firm bio or interview naming him. The most recent page that mentions him is Auto Remarketing Canada's 19 April 2022 report on James Tani becoming TradeRev president, which names Pak only as a 2011 co-founder. TradeRev itself was merged into OPENLANE Canada in 2023.

Has Jae Pak spoken at TechTO?

No. TradeRev's TechTO connection runs through co-founder Mark Endras, who spoke on the TechTO stage on 24 January 2017 and 27 October 2017. No interview, podcast or press article about Pak himself was found (searches run 2026-10-24).

Suggest an edit
This is you? Claim this profileAsk to be removed
Know someone who belongs here? Suggest a profile
Maintained by TechTO · facts sourced and dated · last reviewed Oct 24, 2026