On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Jake ↗
In their words
Internet and social media has democratized attention. It's given it back to you and I as consumers.
TechTO Commerce, Dec 2025 · watch at 3:54 ↗
they cannot copy how we make people feel because that is the one thing that's actually different
TechTO Commerce, Dec 2025 · watch at 6:14 ↗
A few quotes can’t cover everything Jake said on the TechTO stage. 1,600+ talks are searchable.Ask about Jake ↗
More from TechTO ×1
Around the web ×1
Quick answers
Who is Jake Karls?
A co-founder and 'Chief Rainmaker' of Mid-Day Squares, the Montreal functional-chocolate brand, known for building its audience through candid social-media storytelling; he was named to Forbes 30 Under 30.
What did he speak about at TechTO?
The power of authenticity and storytelling in building a brand, and why competitors can copy a product but not how a brand makes people feel.
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Maintained by TechTO · facts sourced and dated · last reviewed Jul 23, 2026