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About
Mid-Day Squares is a family-founded consumer-packaged-goods brand started in a Montreal kitchen in 2018 by Jake Karls, his sister Lezlie Karls and her husband Nick Saltarelli. It turned a homemade healthier-chocolate recipe into a functional chocolate bar and grew through unusually candid social-media storytelling. By 2026 the company reported selling tens of millions of bars and distribution in more than 10,000 stores.
Backers
Has raised venture and growth capital across multiple rounds; specific investors not confirmed here.
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Quick answers
What is Mid-Day Squares?
A Montreal maker of functional chocolate snack bars, high in protein and fibre, built largely through candid social-media storytelling.
Who founded Mid-Day Squares?
Jake Karls co-founded it in 2018 with his sister Lezlie Karls and her husband Nick Saltarelli, who serve as co-CEOs.